Brochures, posters, and flyers are essential tools in marketing, effectively promoting businesses and events. They offer a cost-effective means of rapidly disseminating information to a target audience. While these materials serve a common purpose, each possesses distinct characteristics that make them suitable for specific applications.

Brochures, also referred to as foldouts, are double-sided prints that are folded, commonly in A4 size. They come in various types such as bi-fold, tri-fold, travel, and die-cut brochures, offering versatility in design and content.

On the other hand, posters are single-sided, large-sized prints typically in A3 or A2 dimensions. They are intended for display on walls or notice boards, enabling impactful messaging to reach a wider audience.